Since 1982, the English League Cup has been named after its sponsor, giving it the following names:
Milk Cup (1981–82 to 1985–86), sponsored by the Milk Marketing Board Littlewoods Challenge Cup (1986–87 to 1989–90), sponsored by Littlewoods Rumbelows Cup (1990–91 and 1991–92), sponsored by Rumbelows Coca-Cola Cup (1992–93 to 1997–98), sponsored by Coca-Cola Worthington Cup (1998–99 to 2002–03), sponsored by Worthington Draught bitter Carling Cup (2003–04 to present), sponsored by Carling!!!!!